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Sample Thesis Introduction

The Relationship between Loyalty Schemes and Purchase Behaviour in the British Retail Industry: A Moderating Effect of Consumer Intention on the Provision of Personal Data

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Chapter 1: Introduction 1.1. Problem Statement and Literature Gaps The recent developments in the area of online marketing have provided companies with considerable opportunities for targeting the most attractive consumer groups in a highly effective way (Jai & King, 2016, 296). The Internet of Things (IoT) has created a network of connected devices and personal…

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Effect of cross-border mergers and acquisitions on technological innovations

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1. Introduction 1.1. Background A desire to obtain know how or new technological innovations is often suggested to be one of the main reasons behind merger activities (Jovanovic and Rousseau, 2002). Similar to shocks that shake and heal the economic environment, technological shocks are able to reallocate market factors optimally, and mergers and acquisitions (M&As)…

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Success Factors for UK-Based Crowdfunding Projects. Should the Founders’ Demographic Profile Match That of the Target Audience?

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Chapter 1: Introduction 1.1. Problem Definition and Rationale Crowdfunding is the process of raising money through specialised online portals (i.e. crowdfunding platforms) by individuals, businesses, and organisations to fund their activities and achieve personal, social, or business goals (FCA, 2014, s. 1.4). Since the early 2010s, crowdfunding has become a viable alternative to traditional modes…

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The Role of the Internet of Things (IoT) in Transforming the Business Model of Small and Medium Enterprises (SMEs)

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Chapter 1: Introduction 1.1. Existing Research Gaps With the world becoming more interconnected and the increasing disruptiveness of information technology, the concept of the internet of things (IoT) has become an important research topic (Ehret & Wirtz, 2017, 1). Given the growing acceptability of IoT, organisations are now prompted to adopt IoT solutions to improve…

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The Impact of Corporate Social Responsibility on Millennials’ Employment Choices: Altruism or Attention Seeking?

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Chapter 1: Introduction 1.1. Problem Statement and Rationale Millennial job seekers are frequently reported to ascribe a greater importance to corporate ethics and sustainability than any of the past generations (Papavasileiou & Lyons, 2015, 2166). They are not merely looking for fulfilling and meaningful work, but for work that has a positive impact on the…

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