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Thesis Introduction Samples
The Relationship between Loyalty Schemes and Purchase Behaviour in the British Retail Industry: A Moderating Effect of Consumer Intention on the Provision of Personal Data
Chapter 1: Introduction 1.1. Problem Statement and Literature Gaps The recent developments in the area of online marketing have provided companies with considerable opportunities for…View Sample
1. Introduction 1.1. Background A desire to obtain know how or new technological innovations is often suggested to be one of the main reasons behind…View Sample
Success Factors for UK-Based Crowdfunding Projects. Should the Founders’ Demographic Profile Match That of the Target Audience?
Chapter 1: Introduction 1.1. Problem Definition and Rationale Crowdfunding is the process of raising money through specialised online portals (i.e. crowdfunding platforms) by individuals, businesses,…View Sample
The Role of the Internet of Things (IoT) in Transforming the Business Model of Small and Medium Enterprises (SMEs)
Chapter 1: Introduction 1.1. Existing Research Gaps With the world becoming more interconnected and the increasing disruptiveness of information technology, the concept of the internet…View Sample
Individual Consumer Characteristics in the Relationship between Technology Acceptance and Social Commerce Engagement
Chapter 1: Introduction 1.1. Research Problem Social networking websites were created with a simple idea in mind – to help users share their experiences and…View Sample
The Impact of Corporate Social Responsibility on Millennials’ Employment Choices: Altruism or Attention Seeking?
Chapter 1: Introduction 1.1. Problem Statement and Rationale Millennial job seekers are frequently reported to ascribe a greater importance to corporate ethics and sustainability than…View Sample