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The team of PhD experts have put together some helpful resources for you to use. All of our student resources are completely free and original. However, it is important that you use them appropriately; if you use any of the content you must quote and reference it correctly.

Thesis Introduction Samples


The Relationship between Loyalty Schemes and Purchase Behaviour in the British Retail Industry: A Moderating Effect of Consumer Intention on the Provision of Personal Data

Chapter 1: Introduction 1.1. Problem Statement and Literature Gaps The recent developments in the area of online marketing have provided companies with considerable opportunities for…

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businessmen handshake

Effect of cross-border mergers and acquisitions on technological innovations

1. Introduction 1.1. Background A desire to obtain know how or new technological innovations is often suggested to be one of the main reasons behind…

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team work group

Success Factors for UK-Based Crowdfunding Projects. Should the Founders’ Demographic Profile Match That of the Target Audience?

Chapter 1: Introduction 1.1. Problem Definition and Rationale Crowdfunding is the process of raising money through specialised online portals (i.e. crowdfunding platforms) by individuals, businesses,…

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typing on a laptop

The Role of the Internet of Things (IoT) in Transforming the Business Model of Small and Medium Enterprises (SMEs)

Chapter 1: Introduction 1.1. Existing Research Gaps With the world becoming more interconnected and the increasing disruptiveness of information technology, the concept of the internet…

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ipad with social icons

Individual Consumer Characteristics in the Relationship between Technology Acceptance and Social Commerce Engagement

Chapter 1: Introduction 1.1. Research Problem Social networking websites were created with a simple idea in mind – to help users share their experiences and…

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typing on a laptop

The Impact of Corporate Social Responsibility on Millennials’ Employment Choices: Altruism or Attention Seeking?

Chapter 1: Introduction 1.1. Problem Statement and Rationale Millennial job seekers are frequently reported to ascribe a greater importance to corporate ethics and sustainability than…

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PhD Sample Topics

Marketing Topics

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