PhD Essay Sample

This PhD thesis Literature Review chapter sample focuses on the challenges of ethical AI-driven hyper-personalisation in marketing digital content in Canada. The author provides an overview of the hyper-personalisation concept and its constituent elements and reviews existing debates on the ethical considerations and key barriers to the adoption of such instruments. Chapter 2: Literature Review…

At the start of your PhD journey, you will likely need a research proposal or PhD essay for your application or before commencing with your chapters. In this example, the author reviews the literature on key stages of development from birth to 19 years. The PhD essay covers the main dimensions of human development and…

This essay/case study has been written as part of a professional PhD qualification and explores the main reasons why British Home Stores (BHS) failed, as well as the factors contributing to this failure. To achieve this goal, the author analyses BHS’s strategy by focusing on its branding practices, customer relations, sales channel utilisation, and overall…